We associate «Italian fashion» with something stylish, pleasant and elegant. It’s sheer and vivid fabrics and high quality. Italy has long been in its way a coryphaeus in the world of fashion. Many of the most well-known fashion designers in the world hail from Italy. After all, even those who are not experts of fashion have probably heard names like Armani, Versace, Gucci, Prada, Laura Biagiotti, Dolce&Gabbana, Valentino and many others.
From the childhood Italians cherish their appearance and work on their style because elegance and sense of fashion is in the blood of Italian people. In other words, fashion in Italy is a nationwide passion, you only need to stop and look around to see what is in fashion today. Going out people always try to put on their best clothing and you can be sure that almost every Italian follows the latest trends and knows what is in vogue today and what is to be tomorrow.
Italian designers appreciate the freedom of self-expression, they are propagandists and champions of wonderful and beautiful life style. Italian clothes and shoes are widely demanded, admired and loved by people everywhere . Although the Italian fashion does not pretend to have the highest status in haute couture there is no doubt in its superiority and perfection.
The Italian fashion is delicate and flippant, lively and bright, bewitching and expressive like a charming coquette. It is created for the comfort and beauty.